Secrets Tulum Bottom Line Review
We go to Tulum a lot. Like, “the Airbnb host knows our flight patterns” a lot. We usually stay in Aldea Zama, hop between cenotes, hit our favorite restaurants, and skip the world of hotels and resorts. However, as Hyatt Globalists we love a good secrets resort and couldn’t help but stay a few nights at Secrets Tulum Resort & Beach Club, and wanted to write an honest review of our experience.
We checked into Secrets Tulum, one of the only true adults-only, all-inclusive resorts actually in town proper (not the “Tulum area,” an Uber ride away), and we stayed here as long-time Secrets fans who know this Hyatt brand really well.
In this review, we want to tell you what it actually feels like to stay here as adults who care about vibes, value, and yes, a bit of points. It sits in the jungle near Aldea Zama, with a separate beach club on the hotel zone, so your day bounces between jungle pools and Caribbean water.
By the end, you should know three things: who will love this place, who should skip it, and whether we would pay cash (or points again) to come back.
Table of contents
- Secrets Tulum At A Glance: What This Resort Really Is (And Is Not)
- Design, Layout & Vibe: Stunning Jungle Maze Or Cenote Dream?
- Rooms, Pools & Beach Club: How Everyday Life At Secrets Tulum Feels
- Food, Drinks, Service & Value: Is Secrets Tulum Worth Your Money Or Points?
- Secrets Tulum Bottom Line: Should You Book It?
- Conclusion
If you’re looking for a different kind of stay in Tulum, here’s the VRBO that we always stay at, just across the street from Secrets Tulum!
Secrets Tulum At A Glance: What This Resort Really Is (And Is Not)

Secrets Tulum is an adults-only all-inclusive resort, a Hyatt-aligned Secrets property built in the jungle, not on the sand. There is no beach right at the resort. You stay in a cenote-inspired jungle complex near Aldea Zama, then take the shuttle service about 15 to 20 minutes to a separate Beach Club in the hotel zone.
The overall feel is:
- Boutique, design-forward, very “Tulum” in the decor
- A real mix of romantic, quiet corners and surprise party energy at the foam parties and Beach Club
- Not a sleepy honeymoon hideout, and not a cheap spring-break party box either
If you want a simple beachfront resort where you hear waves from your room, this is not that. If you want a stylish adults-only jungle base with strong pool culture and an off-site Beach Club, you are in the right place.
Location: Jungle Setting Near Town, Shuttle To The Sand

Secrets Tulum sits a short drive from the new Tulum Airport, about 45 minutes, and about 90 minutes from Cancun airport. It is tucked just off the main road that runs past Aldea Zama toward town and the hotel zone. We usually stay across the street in Aldea Zama, so we already knew the area well.
What jungle-side living means in real life:
- You are a quick taxi or bike ride from downtown Tulum and local restaurants.
- You can get to the hotel zone and beach clubs without feeling isolated at a distant resort.
- There is a pharmacy/mini-market right outside the gate, where we have grabbed sunscreen, meds, even a swimsuit when one of us forgot it. It felt normal and safe to walk out, cross the street, and shop like we do when we stay in an Airbnb.
The tradeoff is simple. You get better access to town, cenotes, and real-life Tulum, but you lose that “roll out of bed and walk onto the sand” fantasy.
Who Secrets Tulum Is Best For (And Who Should Skip It)

From our stay, here is who will be happiest at Secrets Tulum:
- Pool-first travelers who care more about great pools than beachfront rooms.
- Adults who want both quiet, romantic spaces and a few hours of real party energy.
- People who love Tulum’s jungle aesthetic but still want the ease of an all-inclusive resort.
- Hyatt fans and points people who like getting elite perks at resorts that feel aspirational.
Who should probably look elsewhere:
- Hardcore beach people who want to be on the sand all day, every day. You will get annoyed with the shuttle.
- Anyone with serious mobility challenges; the layout is spread out and a bit of a maze.
- Travelers who want a tiny, super simple resort where you can see everything from one spot.
Hotels on the beach:
Design, Layout & Vibe: Stunning Jungle Maze Or Cenote Dream?

This is where Secrets Tulum stands out from every other Secrets we have stayed at.
Most Secrets resorts are shaped like a horseshoe facing the ocean. Pool in the middle, beach at the end, done. Secrets Tulum looks like a series of overlapping circles wrapped in jungle, with The Grotto and pools running like canals between buildings and extra pools on the rooftops.
It is gorgeous. It is also, at first, confusing.
Cenote-Inspired Architecture & Instagram-Worthy Spaces
The whole property leans into Tulum’s cenote culture. Think:
- Circular buildings that feel like giant stone rings
- Water in almost every courtyard
- Vines, palms, and plants spilling over railings and walkways
- Rooftop pools looking out over green jungle in every direction
Walking around feels like visiting a modern ruin that the jungle is slowly taking back, which is very on brand for Tulum. Almost every angle is a “jungle lagoon” photo moment, so if you care about atmosphere and visuals, this design is a big reason to pick this resort.
A Beautiful But Confusing Layout
The downside of circles within circles is that your brain cannot shortcut the map like it can at a straight line beach resort.
There are ramps, stairs, roof paths, side paths, and more than one way to reach most spots. Even with a concierge walking us to our room and giving us “the easy route,” we still had those “wait, which way to the lobby area again?” moments on day two.
You can often walk along the rooftops to move between buildings, which is very cool, but not always obvious when you are heading to dinner in the dark or back to the lobby area.
Accessibility wise, there are elevators, but they are sometimes tucked in corners, and paths are not always the shortest line between two points. If walking long distances, ramps, and uneven paths is hard for you, this might be a real drawback.
Overall Vibe: Between Zen Retreat And Spring Break Party

Most of the time, Secrets Tulum feels calm and romantic. The Preferred Club pools and many of the rooftop pools are quiet, with soft music, jungle views, and enough space that you can read or even work remotely.
Then the resort flips a switch.
On certain afternoons, usually Thursdays and Saturdays, one rooftop pool turns into full foam party entertainment. DJ, loud music, foam cannons, servers weaving through with spritz style drinks, the whole entertainment spectacle. It feels closer to a full on party resort than the classic mellow Secrets energy.
We liked having both modes in one stay, but if you come in expecting a 100 percent low key, couples only tone, that rooftop entertainment scene will surprise you.
Rooms, Pools & Beach Club: How Everyday Life At Secrets Tulum Feels
Now let us talk about what your actual day feels like here; not just the pretty pictures.
We booked a standard room on points, then as Hyatt Globalists we were upgraded into a Preferred Club junior suite with a swim-out, on a corner. That detail matters.
Rooms and Suites Experience: Preferred Club Swim-Out Pros And Cons



Our Preferred Club swim out suite felt like a little jungle cocoon. Warm wood, dark stone, indirect lighting, and a big slider that opened straight out to the shared pool and greenery.
The corner location was clutch. In a shared swim-out, people can technically float past your space. On a corner, we had fewer people drifting by and more of a “this is our zone” feeling.
Highlights:
- Bed facing the water, so you wake up looking at trees, not a hallway.
- A huge shower with plants inside the shower, which made it feel like a tiny indoor jungle.
- Plenty of storage, USB ports, and outlets in the right places. Room service is a convenient option too.
Quirks:
- The bathroom and closet lighting is very moody and cave-like. It looks cool, but if you care about makeup or precise grooming, it is not ideal.
- Being in the mangroves means more humidity and more bugs on the terrace. The resort provides spray, but we still recommend bringing your favorite mosquito repellent.
- The shared swim-out is not truly private. You will hear your neighbors’ conversations and see staff or guests go by at times.


Our guidance after staying there:
- If your budget is tight, do not blow extra money just on a swim-out.
- If you can swing it, aim for Preferred Club first, then think about room type. The lounge, better bar, spa and gym, and pools matter more in daily life than stepping into a canal from your terrace.
- If you care more about Tulum restaurants and cenote tours, keep a standard room and save the difference for places like Arca or Mestiza.
Pools: Where Secrets Tulum Really Shines

This resort is a pool lover’s dream.
There are big main pools with winding waterways that connect different pockets, including The Grotto. You can float from one section to another like a lazy river, without it actually being a lazy river. The main pool area has activities like aqua aerobics and volleyball, so that is your social hub.
One important note, there is no swim-up bar. Drinks come from poolside bars and servers who walk around.
The Preferred Club pools are quieter and feel more Zen. Those are the spots we liked for reading, catching up on email, or just escaping the louder energy without hiding in the room.
The rooftop pools are the sleeper hit, especially the tranquil Edgewater Pool. You get more breeze, better jungle views, and usually fewer people, except during foam party hours. Some pools ran almost hot-tub warm on certain days, which we actually liked since there are not really Jacuzzis elsewhere.
If you are a pool-first traveler, Secrets Tulum delivers hard.
Beach Club: Off-Site, High Energy, And Where Everyone Actually Is

Since there is no on-site beach, the Beach Club matters.
The shuttle service runs in a simple loop during the day. No reservations, just show up, and every 15 to 20 minutes a van or open-air bus takes you out to the hotel zone. The ride is easy and short enough that it does not feel like a chore.
When you reach the Zamna Beach Club, it feels like someone sliced out a mini resort and dropped it on the sand. There are:
- Two compact pools, one facing the ocean and one behind it
- A bar and a restaurant
- Rows of loungers and daybeds, with a Preferred Club area that fills up quickly

The water is that classic Riviera Maya turquoise. Seaweed levels change throughout the year, but on our visit the beach was clear and full of small fish you could see while you swam.
Food setup:
- Around the loungers, you get basic snacks like guac and light bites.
- At the restaurant, you get real meals. The burgers, fish tacos, and ceviche were all solid, much better than just living off chips.
If you want to wake up, step outside, and feel sand instantly, this is not the right setup. If you are happy being pool-first, beach-second, and you do not mind a 20-minute shuttle for a few hours of ocean time, the Beach Club works fine.
If you’re planning a Tulum trip, make sure to check out when is the best time to go!
Food, Drinks, Service & Value: Is Secrets Tulum Worth Your Money Or Points?
All-inclusive resorts live or die on dining options, drinks, and how the staff treats you. Secrets Tulum performs well overall, with a few clear highlights.
Dining: Solid Secrets Quality With A Few Standouts



We did not eat everywhere, but we focused on three spots: Jasmine restaurant, Portofino, and Bluewater Grill.
Jasmine restaurant was the star. As Preferred Club guests, we had breakfast there instead of at the main Market Café buffet. Fresh-squeezed juices, smoothies, and real Mexican dishes like chilaquiles and huevos rancheros made breakfast feel like an actual meal, not an all-inclusive afterthought. Coco Café also proved to be a convenient spot for drinks and light snacks. At night it turns into a full on Asian cuisine restaurant, with bao buns, noodles, etc.
Portofino, the Italian restaurant, was fine. Not bad, not amazing. If you aspire to gourmet cuisine or cook good Italian at home, your bar might be higher than what you get here.

Bluewater Grill felt the most “Tulum.” It is an outdoor jungle restaurant with smoke from the grill in the air, open-fire cooking, and that feeling of being at a jungle cookout. The catch is that it is weather-dependent, so Bluewater Grill can close on windy or rainy nights.
Our food bottom line: mid to upper range for Secrets. We never had a bad meal, but the on-site dining will not beat standout local spots, which is why we still like to leave the resort and eat in town.
Drink Quality & Bar Scene
Drink quality lands right where a good all-inclusive should.
In the main bars, expect mid-tier liquor and classic resort cocktails. Nothing crazy, nothing terrible. Around the pools and during foam parties, servers walk around with fun spritz-style drinks and party cocktails that fit the mood.
Preferred Club bars are where you feel the upgrade. Better tequila, mezcal, and rum, plus bartenders who are more confident with custom drinks.
If you care a lot about what is in your glass, we would plan to:
- Upgrade or book into Preferred Club
- Do most of your drinking at the Preferred bars, then treat the main bars as backup
Service & Hyatt Globalist Perks: Feeling Like A VIP

Service at Secrets Tulum impressed us, especially in the Preferred Club.
The check-in process stood out during our positive experience in the Preferred Club lounge lobby area, complete with AC, snacks, and a real bar. There was a short, low-pressure timeshare breakfast pitch that we declined, and that was that.
Our concierge, Enrique, is a big reason we left with such a good impression. He:
- Walked us through the resort, pointing out the easiest paths.
- Started a WhatsApp group with us so we could message him for anything.
- Responded fast when we had questions or needed help.
The check-in process made another positive impression on departure day when the hotel was full, so we did not get the 4 p.m. Globalist checkout we sometimes get elsewhere. Instead, Enrique set up a plan. They stored our bags, sent us to the beach club for the day, then offered spa showers so we could clean up before heading out. When we messaged that we were on the shuttle back, our rental car was already pulled out and loaded with our luggage when we arrived.
Elite guests will feel recognized here, not ignored. Regular guests still get friendly, attentive service across the board.
Points, Cash Pricing & Overall Value
We paid for our stay with World of Hyatt points. Our dates priced at about 25,000 points per night, while the cash rate for our upgraded room floated in the mid hundreds to around $700 a night.
In general, Secrets Tulum seems to sit in the 25,000 to 35,000 point band. Since Chase Ultimate Rewards and Bilt points both transfer 1:1 to Hyatt, it is not hard for points people to put a stay like this together.
Would we pay cash? For the right trip, yes.
For pool-first adults who want a stylish, adults-only all-inclusive actually in Tulum, with easy access to town and a solid beach club, we would feel fine paying cash for a short stay. If you are beach-obsessed or mostly plan to eat off-property, you might get better cash value at a beachfront Secrets north of Tulum or at a small non-all-inclusive hotel on Tulum Beach.
Secrets Tulum Bottom Line: Should You Book It?

Here is how we would break down the decision after our own stay.
Book Secrets Tulum If This Sounds Like You
You are likely a great fit if:
- You love pools more than beaches, or at least love them equally.
- You want an adults-only resort in Tulum proper, not 30 minutes up the coast.
- You like having both quiet spaces and real party moments without being in a full party resort.
- [Optional] You have Hyatt points or status and enjoy getting extra value from that.
If you nodded along to most of that, we would feel good about booking a stay here at this all-inclusive resort, either as your whole trip or as the all-inclusive portion of a longer Tulum stay.
Consider Another Tulum Hotel If Your Priorities Differ
If you live for the beach, like “sand between toes from sunrise to sunset,” you may be happier at a beachfront Secrets such as Akumal, or at a non-all-inclusive boutique hotel on Tulum Beach.
If your main plan is to eat your way through Tulum at places like Arca and Mestixa, staying in an Airbnb or small hotel in Aldea Zama or town, then day-tripping to beach clubs, will probably make more sense.
If you have significant mobility issues, we would think carefully about the multi-level, maze-like layout and the walks involved here.
None of that is a knock on the resort; it is just matching the resort to the right person.
Our Honest Verdict And How We Would Do It Next Time
We would stay here again.
For us, the sweet spot is using it as a short, adults-only, all-inclusive break wrapped inside a longer Tulum trip. A couple of nights of pampering, pool time, and easy meals, then back to our usual Aldea Zama base and restaurant hopping.
For the right traveler, Secrets Tulum delivers a strong vacation-per-dollar or vacation-per-point return, in a way that feels very Tulum and very adults-only.
Conclusion
Secrets Tulum is a striking adults-only all-inclusive resort in the jungle with a separate Beach Club, a mix of peaceful and party vibes, and solid value if you book smart with cash or points. The design, pools, quality spa and gym facilities, Preferred Club perks, and warm service, especially from staff like our concierge, are what make it special.
If you see yourself as pool-first, or at least pool-friendly, and you like the idea of jungle mornings and Beach Club afternoons, this resort deserves a serious look. If you are beach-first and want waves at your doorstep, you might be better off elsewhere.
Either way, pairing a few nights here with time in town or at another Tulum hotel can give you the best of both worlds: resort ease and real Tulum energy in the same trip.




